How a fake blog can become a real suicide
The zero movement: Coke Lies, Misleads With Fake 'Zero' Blog
Coke Lies, Misleads With Fake 'Zero' Blog
To appeal to men, many soft drink makers have dropped the word "diet" from the name of their products or introduced newly named products. In Coke's case, there's Coke Zero. A clandestine element of the campaign urging men to consume Coke Zero is a weblog, with no mention of Coke's involvement, named The Zero Movement on which a guy rants about why life is so full of stuff to do and how it would be so much nicer if there was, well, zero to do. It's written in typical character blog prose, devoid of personality and full of whiny banter which comes off like it's a product of a creative brief. There's even fake, supportive comments to go along with it.
While the blog's archives indicate the site's been up since June, 2005, Whois information tells a very different story. Not only does the information reveal the site is a product of Coke, it clearly states the domain for the site was registered November 21, 2005, a full five months after the site, according to its archives, launched. On top of this, blog monitoring service BlogPulse has little to no information on the blog. Had The Zero Movement blog been pumping out posts since June 2005, BlogPulse would have had a sizeable profile for the site. Blog search engine Technorati, aside from some recent referrals, doesn't have much either. In creating The Zero Movement, Coke has lied, misled and misrepresented. Some would call this reprehensible and irresponsible. We'll just call it stupid.
While digging around for this story, along with the other negative comments about this effort, we even found a blog called The Zero Movement Sucks on which The Zero Movment blog is ridiculed and Coke is called out for its patronizing marketing tactics. Following backlash after backlash, it baffles that marketers still attempt to pull wool over people's eyes with these lame cool hunting endeavours. It's as if Coke is purposefully stupid just so they'll get press on this idiocy.
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Create a buzz word to genearlize a paticuiliar group of trend is a great way for companies like coke to make money. Remember with Generation X. we were considered to be start of the gamers that is why games have develop so much in the last 20 years
Views on suicide have been influenced by broader cultural views on existential themes such as religion, honor, and the meaning of life. The Abrahamic religions consider suicide an offense towards God due to religious belief in the sanctity of life. In the West it was often regarded as a serious crime. Conversely, during the samurai era in Japan, seppuku was respected as a means of atonement for failure or as a form of protest. In the 20th century, suicide in the form of self-immolation has been used as a form of protest, and in the form of kamikaze and suicide bombing as a military or terrorist tactic. Sati is a Hindu funeral practice in which the widow would immolate herself on her husband's funeral pyre, either willingly, or under pressure from the family and in-laws.
It's written in typical character blog prose, devoid of personality and full of whiny banter which comes off like it's a product of a creative brief. There's even fake, supportive comments to go along with it.