Chinese brands are gaining global power
and Microsoft is the worlds most powerful brand, according to the BRANDZ™ Top 100 Most Powerful Brands study.
Here is the top 10 of the BRANDZ™ Top 100 Most Powerful Brands study (value in $million):
1. Microsoft - 62,039
2. GE - 55,834
3. Coca-Cola - 41,406
4. China Mobile - 39,168
5. Marlboro - 38,510
6. Wal-Mart - 37,567
7. Google - 37,445
8. IBM - 36,084
9. Citibank - 31,028
10. Toyota - 30,201
"The rise of Chinese brands such as China Mobile, which was (4) in the ranking — and rapidly emerging brands like Lenovo — reflects both the size and growth of the Chinese market as well as the ability of these companies to run global operations.”
Continue to read here: Millward Brown Announces a New Ranking of the World's Most Powerful Brands
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