Interactive Street Ads

In Argentina, you can interact with a billboard, turn a wheel and get the poster that's being displayed. A very creative idea of 361°. Too bad you don't get the entire poster, because apparently only the top image is provided. Another remark is that this is in Argentina, but Ronaldo is from Brazil. It's a very cool thingy to look at or interact with, but I think that if they (Nike) would opt for local sports heroes, the thing might even become more popular. Nice trend though.
Here's a picture of the installation, found on adverblog, and here's the clip to show you how it works.