"How do we stop confusing clients with contradictory points of view coming from teams each defending their little piece of turf ..."
I read it in the WSJ online. Enjoy. May be too big is too big? "Publicis Groupe's chief executive, Maurice Levy, is looking to shake up how the advertising company's many agencies work after faulting their lack of coordination at a recent meeting with senior executives (...) he told the gathering of 130 senior executives that Publicis had created bureaucracy to "satisfy egos" and suffers from a "silo mentality" that hurts clients.(...) We need to dramatically change our attitude, our behavior and the way we work. (...) How do we stop confusing clients with contradictory points of view coming from teams each defending their little piece of turf -- to the detriment of the clients' interests -- not to mention the Groupe's interests? "WSJ.com - Publicis Chief Seeks Unity Within.
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