Before the "third moment of truth", there's a 1st moment ...
The 1st moment of truth is the place where you first "meet" the product. The shop - off or online. You can screw it up already there. Online ... the 1 st confrontation with your brand is of course the site. eMarketer.com - Online Retailers Face Four-Second Barrier published this nice list of hurdles.
Comments
That was a terrific article. I don't agree with every single single thing that you said but still great nonetheless……………..
Good job.
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