Amazing P&G
Read in NYT: " The ThermaCare products intended to treat women with menstrual pain
are behind the elaborate new campaign, known as “Men With Cramps.” The
effort, with a budget estimated at $1 million, includes two special Web
sites, a fake documentary and video clips, all purportedly the work of
an imaginary institute that is studying the imaginary problem of
“cyclical nonuterine dysmenorrhea” — i.e., men with cramps. (There are
traditional ads for the other types of ThermaCare products, with
spending last year of about $35 million.
MenWithCramps.com.
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