Interactive advertising in the real world
The world is shifting from cybermarketing over e-marketing towards interactive marketing. The latter doesn't necessarily needs the internet anymore. Interactive marketing is all about creating interactive brand experiences in the online or the offline world. And why even make that distinction when cool interactive brand experiences in the real world get photographed and posted on the internet, where it takes off for a second life (and nooo, i'm not talking about that overhyped virtual world).
So what would you do if you had one last minute?
Tanx: Tijs Vrolix.
Related posts:
Advocacy in traditional offline campaigning
Traditional advertising in the conversational era - no comment
Traditional advertising in the conversational era - Part 2
Comments
For me i would do an impossible event to myife that could be pot to guiness bok records so that this would be erase in this world.