Mini goes web3.0?
I found this brilliant interactive campaign on MIT Advertising Blog. A great example of how the internet can bring immersive experiences in the real world:
MIT Advertising Lab: "Last year, I wrote about how all the pieces were already in place to create Minority Report style billboards that address shoppers by name. Today, fiction has become reality in a test run by MINI: "The idea is simple, first give MINI USA some irreverent information about yourself (nothing too personal). MINI USA then sends out a special keyfob (4-6 weeks after sign-up) that identifies you to each of the Motorboards you pass. When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave."
-- Motoring File via Digital Signage News
http://adverlab.blogspot.com/2007/01/mini-tests-personalized-billboards.html
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