What will Ogilvy do now?

According to the Asian press Mrs Lazarus was in Shanghai a while ago.  She's Ogilvy & Mather global chairman and CEO but  " dismissed the notion that consumer generated advertising will increase in the future" and was "casting doubt on the effectiveness of interactive brand websites". Is Mrs Lazarus  afraid that consumers will be better in creating advertising and that eventually agencies will be out of business? That's what Media seems to suggest.  Media continued: "Lazarus also questioned the value of brand websites where consumers can play games and create their own content. {She said:} “Just because you interact on a website, I’m not sure you are fully involved – does that have anything to do with a brand?”
These few sentences must deeply have shocked Ogilvy I presume. Lots of people inside Ogilvy do exactly the opposite of what Mrs Lazarus think they should do. Lots of them must also have read HERD by now. Written by Mark Earls - a previous Ogilvy guru. {{You can order it here.}} His point of view is also the i-merge practice since a long time. People buy/love brands mainly because they're influenced actively or passively by other people, because they let themselves influence  consciuously of unconsciously by others. This interaction of consumers and the recommendation of one brand by one person to another during these many interactions is the most important  driving force behind succes or failure. And when consumers talk positively about a brand ....  they generate advertising that has a higher degree of credibility and trust then any ad produced by a brand or its agency. Some fanatics turn their belief  into "funny movies" or serious "testimonials". That's the  new phase of endogenic Word of Mouth.  Since the web!
{{ Mark Earls seems to be a fanatic Reicheldian too. Like i-merge. Great book}}