$110 in the UK. Only $4 in China!

A few months ago in this blog i was complaining - in a predictive  mood-  about the correct investment of advertising dollars per person in the UK and the very very low figure in China. I guesstimated that:
1.  In 2007 brands in the US will probably invest US$ 70 - 80 per web user (roughly 200m web users)
2. In the UK probably US$ 110-120 per web user (roughly 35m web users). According to WPP’s Martin Sorrell the UK is “the most advanced digital advertising market in the world, with 14 per cent of advertising budgets spent online last year, rising to 18 per cent in 2007”.(Financial Times Feb 23.02.2007
3. In China probably only US $ 4. (roughly 140m web users)

And now the FT of today publishes the exact UK figure : US$ 110 - according to figures released yesterday by the Internet Advertising Bureau Europe and PriceWaterhouseCoopers. The same study estimates that in three European countries the web's share of total advertising expenditure last year exceeded 10 per cent. These were the UK, the Netherlands and Denmark. Good idea to open already our Boondoggle in the Netherlands.