Breakfast conversation with an 8-year-old web native.

-    ‘Morning dad.
-    Good morning darling, what are you doing?
-    Havin’ some cornflakes.
-    And you need YouTube for that?
-    Oh no, that’s for my advertising project in school. I have to talk about      some ads I like.
-    And what are you gonna show?
-    I thought it would be fun to show my class some of your stuff.
-    Like what?
-    ‘The guy on his bike, going through the carwash’-movie.
-    For Axion. You liked that one?
-    Yeah, so did my friends. But I was thinking: is that advertising?
-    Sure it is. Why do you ask?
-    Well, there’s no name at the end and no.. sign?
-    A logo, you mean. It’s a teaser, to make you curious.
-    Oh, I see. But I liked that funny, old professor better. I’ve sent the link to my teacher.
-    The Boondoggle site? And you think that’s advertising?
-    Sure, you want to tell people about your new name. And find out what they think about it.
     So you have them talk about it. With that nutty professor.
-    Glad you like it my princess.