Why you should read Tijs' masterpaper

Tijs Vrolix - I talked about Tijs before - is one of those very talented "born on the web"-generation guys who get their degree at the C-MD masterprogram at KHLim Institute for Higher Education. He just sent me a copy of his master paper on how the web2.0 frame of reference could be used to create killer apps on mobile platforms. He explored his subject like a true strategic planner: he first tried to understand the role of mobile within daily life. Based on sociological research he discovers that mobile phones are nothing more than a solution to a contradiction in daily life: co-ordination and mobility. A mobile phone makes it easy to be both mobile and still be able to co-ordinate your life: you can re-arrange appointments, notify your delays, etc...We're constantly coordinating our lives and the mobile phone is a very handy tool in order to achieve our goals. The challenge however lays in what Tijs calls "social co-ordination" or "micro-coordination", which is the ability to coordinate between a group of people at the same time. If you want to do this, you'll need a device and an application that is able to synchronise between multiple people at the same time, taking into account the social context that they are in. He didn't just write about an ideal application, he actually created it. www.seeyoo.be is a mobile micro-coordination platform.

To me, the brilliance lays in the way the app is build around fundamental consumer insights. People who are able to think strategic before they start to develop should be nurtured. Remember the name: We'll definitely hear much more from Tijs in the following years. Oh and if you're thinking about headhunting the man: you're too late. He has just signed a deal with a new employer. And no, it's not boondoggle... yet. :-)

If you understand Dutch: read his masterpaper. It's very eloquently written and it contains all you need to know about the future of the mobile web.

Download it here: http://cmdstud.khlim.be/~tvrolix/masterproef.pdf