Facebook in China
I've been looking at Facebook recently. For many hidden reasons. One of them is that there are indeed already a few 10,000 persons who joined the group "China". Some foreigners like me. Lots of Chinese too. Recently Chinese newspapers too start writing about it :"Facebook is now open to users outside the US, and young Chinese are joining up fast" What's the next phase here? I don't know. Seems to be bigger than anything that happened before in that field. I've been on so many of them. eWorld of Apple was the first back in 1994. I was the only Belgian at that time. The last non-business one was Orkut. I gave up. Not more than a hot picture gallery at that time for Brazilians. Facebook seems to be different. It's as addictive as the others and a lot better too. It could also become a valuable corporate tool. Like email. The proof? Facebook - it is said- costs Australia $4 Billion in lost productivity. And in the US 45% of workers recently surveyed indicated that their employers block access to Facebook. The other half of the companies look at it as a valuable networking tool. They're right. In China it will be a very valuable networking tool. Chinese are addicted to "being connected". To Guanxi. And ... when these applications move to a mobile platform linked to GPS the sky will be the limit.
Hopefully Facebook finds the solutions to integrate brands in a natural way. Then their future will be rosier than Google. Google links people to content. Facebook links people to people. Guess which of the two is more valuable.
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