How interactive advertising could reduce Renaat Landuyt's headache
While our government is pestered by local action group, extortiating millions of euros a day, Schiphol does a much better job at explaining it's raison d'être.
In order to support future development of one of Europe's airports, they have devised this nifty little flash site that explains the importance of the airport in our everyday life. In the different sections of the site you can experiment and close down landing routes, which eventually leads to more noise pollution in other areas. Similarly you experience first-hand how the level of employment or the delivery of fresh food is directly related to the growth or decline of Schiphol.
Can't wait to see a similar concept (including interactive sliders) exposing the hypocrisy of the different action groups fighting the gouvernment, while basically just pushing the hot potato to another part of the city.
Via Adverblog
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