Sensotheque - Erotic blogging makes sense

Rafaela is a friend of mine. I recently discovered an interview with her in a Belgian magazine and although she was masked I recognised her right away. She was interviewed because she both has a blog and a web shop which are both created to become "a guide to Refined Erotica". Her self-self made web shop is her personal selection of refined erotic stuff that she can vouch for. The whole shop is build out of affiliate marketing partnerships with other providers. She doesn't ship or sell. She just aggregates erotic stuff that is worth the Sensotheque label.

There are two cool things about her sensotheque blog: First of all: it provides backstory to her unique selection of products. When she adds a new product in her shop - e.g. this book by David Hamilton -, she creates a blogpost about why she has chosen this product or why it's a great example of refined erotica. Secondly: the blog is her way for building her brand. Every blogpost is drenched in the Sensotheque values. 

I love the entrepreneurial idea behind Sensotheque: all you need is a smart aggregation of affiliate products, a unique personal brand (Rafaela's refined taste) and a  conversational space - the blog - to start a conversation.  Go and spread the word... and enjoy aphrosidiaca for the mind.