There are no more than 12 kinds of ads in this world
Found this interesting Slate article in my inbox upon my return from holiday. An illustrated tour through Donald Gunn's "12 master formats of advertising".
You might think the new advertising landscape—with viral videos and branded Webisodes—would render Donald Gunn's theory obsolete. But in fact, I find the theory still holds strong. The famous BMW films series was just associated user imagery, with some demo elements tossed in. Burger King's "Subservient Chicken"? A symbol of the product's benefit: Your chicken sandwich is made to order, however you like it.
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The scientists are to some extent underplaying its ill-effects. At present most scientists are agreeable that children under eight should not be permitted to use mobile phones; a warning sidestepped by most lawmakers. -Guy Riordan