New (i-merge/Boondoggle) findings about the media-usage and brand-recommendation behavior of Chinese internet users.

“ How likely is it that you will recommend a brand, a company, a
product to a friend, a colleague, a family member …?”
Since Prof. Dr. Reichheld launched the idea a few years ago that
recommendations influence actual purchase (and proved it with real
market data), more and more research is done in that field.
We wanted to know whether this recommendation phenomenon
also existed in China among the 172 million internet users and how
weak or strong it was. No specific research has been done yet in
that field.
Therefore i-merge/boondoggle & Sinomonitor recently held an online survey
in China among a sample of 1200 internet users (20-24 yrs old |
having a monthly income of >1000 yuan/month).
Although we didn’t measure nor matched the sales results / market
share year after year for specific recommended brands, the findings
of these study in mainland China underline the truth and the value
of Prof. Dr. Reichheld’s NPS – theory and are hopefully a prelude to
research on a larger scale.

Feel free to download the highlights of research we recently did among the Chinese internet users
Download i-merge.sinomonitor.final.pdf