Partying in the Fast Lane.
Dominique and I have been blogging about Nike+ in the past. Pit-bull Poncin had to stop because of Wounded Knee, running+ that is. But we still think it is a beautiful example of a brand creating social networking around one of it’s products. Now Nike UK takes the adventure one step further: off line. NikeSupersonic is a party to which you win a ticket if you are among the 1.000 the fastest 100m runners. Each
Carl Lewis can invite 2 slower friends and those 3.000 Nike fans will be grooving on a secret location in London on november 17th. Party 2.0!
Comments
Pffft, partying with pasta eating, aquarius drinking athletes who go to bed at midnight isn't my idea of a supersonic party...