R U Ready?
A new study tells us that marketers are unprepared for the New World Disorder. I think they are right. But agencies aren't prepared either. For those who still sleep let this conclusion of the same study be an awakening call: "What's more, traditional creative partnerships are taking a back seat
to media partnerships, with twice as many study participants saying
that media company and media agency partnerships will become more
important than traditional full-service agency partnerships"
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