"Sharpening the conversation"
Booz, Allen, Hamilton gives us the opportunity to download for free their recent study on all things digital. Subtitled "The team and Tools you need to market in an increasingly "digitally savvy" world. It's a good read and it confirms some of the proven successful ideas we try to implement.
- Listen, facilitate and create advocacy (i.e. conversation
- The distribution of marketing messages (call it "the media") is as important as the creative execution
- Maths marries marketing. No marketing wtihout (personal) data.
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