The Recommendation Phenomenon in China.
Yesterday I published the results of the i-merge/boondoggle
research on media - usage and brand recommendation among Chinese
internet users. A few hours later Kaiser Kuo (the
MasterMindedModerator of Ogilvy Beijing) posted some remarks on "his" Ogilvy blog and Sam
Flemming (Measuring the Immeasurable) of CIC-data replied in long and in large. With these two heavyweights firmly on board we
hopefully can speed up here in China.
Prof Dr Reichheld himself (I was
his first follower :) will also be in Shanghai tomorrow. I sent him our
results too and hopefully we can shake hands with him. That's what he promised me in his reply. Maybe he should
stay longer in China and help us to convert more marketers. Read Kaiser's and Sam's interventions here: The Recommendation Phenomenon in China.
Comments
I hope that this will be a good changing in the system and this way they'll have the access in a easier way to all of this applications.
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