Boondoggle


Thursday October 25

What brands could do with social networks: "Duvel in China"

If you haven't slept today you probably read that Facebook is valued $15 billion by Microsoft. Astonishing!!

I was just writing a few pages about my very first experience with branding and social networks when the (good)(bad) news arrived.

Looking forward to your comments of course.

Download Social_Networks_Duvel_final.pdf

Comments

hey jan, krijg goesting om Duvel groep te lanceren in Londen als ik je tekst lees. Ik wou het eigenlijk al eerder doen voor Vedett, maar Duvel heeft natuurlijk wel wat sterkere reputatie

Posted by Tom Himpe 25 Oct 2007 12:47:30

Love the doc. Great stuff. Now let's go out and make lots of money while we lead the charge...

Posted by Phil Dorman 25 Oct 2007 14:56:16

Very good idea to launch it in London too. It's not that difficult. Find some Duvel lovers on Facebook or just FB-people who want to meet other people. Respect the unlucky number 13 as the holy day and switch bars every month. That's the idea. And when London Duvel lovers will be in Shanghai some day (on the 13th) they can meet here Chinese FB&Duvel friends. Good luck.

Posted by Jan Van den Bergh 25 Oct 2007 17:18:32

Would be great to have that in Singapore as well.... thinking...

Posted by Johan Vrancken 26 Oct 2007 08:17:25

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