A Word of Mouth lesson from China. By CIC.
What CIC is doing here in China is not only relevant for China or in this case for the car industry but for the whole marketing world. They report very frequently about this shift going on from dumb & passive consumers to interactive and hyperactive influencers who stimulate the debate, set the agenda ....give recommendations and in the end probably influence sales more than any cold medium has done in the past. Human beings are warm media. They can be trusted. Sometimes. Download the report here: CIC: the China Internet Word of Mouth (IWOM) research and consulting firm covering blogs and BBS (online message boards).
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