Chaos theory: advertising cash will soon decrease
Oh oh oh .... how i love this article. We've been saying that since eternity. Brands will become mediachannels. The middlemanmedia will fade away. Right, they will continue to play "a" role. But a less important one than now. Read this article by Jeff Jarvis Chaos theory: advertising cash will soon decrease
"Advertising is no one's first choice as the basis of a relationship. For marketers, it's expensive and inefficient. For customers, it's invasive and annoying. And targeted advertising is only slightly more efficient and slightly less annoying. Clearly, the direct relationship between a customer and a company is preferable. But that direct connection cuts out the middlemen - that is the media."
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