China Leads the US in Digital Self-Expression
Luckily there are some journalists here in Shanghai turned into bloggers, turned into business men who read a massive amount of online press-releases. Fons Tuinstra is one of them. Even on a warm and sunny weekend he is digesting a lot and takes the time to write about it. . This time it's really a gem that hopefully influences the willingness of marketing directors to start using the web more than they do now. The study he refers to is even done by JWT ( one of the 4A's here too) and discovers what lots of people already felt here. If you don't take the time to read the China Leads the US in Digital Self-Expression
you probably miss facts and figures that will help you to change your mind.
One of the mistakes though in the article is that there are 137 mio internetusers in China whereas the most recent figure is 172 mio.
I'm also wondering why - at least in the press release- there's no mentioning about how Chinese internetusers relate to brands by using the web. Did JWT not ask these questions or have they not been reported. If they have some data on this topic it would be nice to compare them with the results of our study.
Comments
Jan.....seems link to article above is broken....help!
AjS