"Creepy Babies" as transmedia content units
Netbanker has an interesting take on how the new E*Trade SuperBowl commercials challenge conventions.
Traditionally US consumers discover the spectacular and expensive Superbowl commercials during the breaks of the game. Afterwards the commercials start a new life on YouTube where they eventually end up in the long tail of funny commercials on the web.
E*Trade however released their commercial six hours before the game via YouTube and Google ad words. A pretty smart strategy if you ask us. While some might doubt the effectiveness of multi-million dollar SuperBowl ads, E*Trade extend the asset of their commercial from living room conversations to online where consumers are much more likeable to talk to other friends ... and sign up for an account on the E*Trade homepage.
check out Banking Baby as well.
Comments
This is one funny baby.