Matt Damon in a hilarious Transmedia Storytelling clip
Another nice example of transmedia storytelling. A way of bringing a story in puzzle pieces through different channels. In Jimmy Kimmels TV show Jimmy has been having this little joke between him and Matt Damon. Watch this first clip. Matt Damon took revenge together with Kimmels ex-girlfriend via a Youtube clip. Of course it's all staged. But it's a great example of how the story universe of a TV show can be extended to other platforms.
Source: http://www.vkmag.com/magazine/comments/fcking_matt_damon/.
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