Dreamland – The Dreamland Academy For Parents
How a family store helps to close the generation gap.
Toy store DreamLand wanted to advertise their expertise in gaming. But the thing is: for parents, gaming has a bad name. And being a family store, DreamLand couldn't afford to be associated with anti-social geek behaviour and high school shoot-outs. So we didn't make an advertising campaign. Instead, we created The DreamLand Academy for Parents.
An institute with a mission:
To teach parents everything they need to know about gaming. To inform them about a phenomenon they don't really know. And to show them that finishing off your kids with a flame-thrower can be as much fun as playing Monopoly.
The DreamLand Academy For Parents got a massive amount of press coverage.
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