Mousse.Like.No.Other
I know, everyone must be blogging this right now. So why do we blog it as well?
Because it's beautiful that's why.
And on second thoughts also because Sony achieves once more a best of both of worlds with this campaign. They still believe in the massive impact of the 30" commercial while leveraging social media in a smart way. Search for "sony foam" on Flickr, YouTube and Technorati to get an impression of what consumer fortified media can really mean for a brand. The system of "open shootings" where people are encouraged to leak pictures and movies gives an entirely notion to the concept of creating "engagement around the commercial".
Comments
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Interessant om dit grote artikel inderdaad, want ik heb vele grote en nieuwe dingen bekend uit je leest. Thanks a lot nog een keer.
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I am glad to see that your blog share valued information that can help to many readers. Thanks and keep writing!
I feel strongly though, that although drugs could be a necessity initially, taking them long-term is quite like taking out the batteries from your smoke detector whenever your home is burning! Pain in your body is really a clear indication that something isn't working. By ignoring it through drugs, you may be doing more damage to yourself over the long term.
Looks like a lot of fun. Wish I could have been there.
oooooeeeeeaaaaahhhhhhh!!! this is just brilliant. video is very beautiful, I can not find the right words to describe my emotions.
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Anyhow, I am blown away by your concept here! I will definitely subscribe to your RSS feed!
The blog was absolutely fantastic! Lots of great information and inspiration, both of which we all need!b Keep 'em coming... you all do such a great job at such Concepts... can't tell you how much I, for one appreciate all you do!
Interessant om dit grote artikel inderdaad, want ik heb vele grote en nieuwe dingen bekend uit je leest.
Was that real? i mean i was right that it is some advertisement. whatever it was how did they produce so much of foam to play with? Really innovative ad from Sony
There is no doubt it's an amazing advert.
The advert in question is truly amazing as the picture clarity is impeccably awesome and exquisite. It' s a 10/10 for me!
Awesome picture quality.
Truly amazing picture quality and a high degree of creativity. Beautiful!