Record label 1.0

Well well well, I have to say I was pretty amazed yesterday to see a link on twitter (by byteback) referring to the new full album of dEUS in streaming. It seems to be a problem with the fact that dEUS has 2 record labels, one for the Belgian market(Universal) and one international (COOP). And of course they didn't really knew of each other who was going to release what and where. They probably wrongly thought, if we publish something on a Spanish site, it wouldn't reach Belgium. Well not really well thought out.

But no harm done to dEUS I'm sure of that. If you look at the iPhone for instance, the constant leaks of information, movies and photos of the phone by Apple, made the expectations really high and if you look at the sales now, they are huge! So I really thinks this is a great kind of organic marketing for the album. So it's ridiculous that Universal is suing the media who published the link.

Strange thing is, I don't think the band and entourage really gives a damn. They've seen how Radiohead and Nine Inch Nails came up with really disruptive distribution ideas. So it's strange that the Belgian labels keep hanging on to the only thing they seem to know: keep control or sue the bastards!

Heck even last.fm is saying since they provided full streaming songs, sales went up with 66% which is, if you think about it, pure logic.

BTW: I listened to the album and I loved it, great stuff, dEUS!