What would you do with 3 trillion US$?
Wow, this is one of those campaigns that wouldn't have been half as effective if there wasn't digital.
Instead of broadcasting a dramatic commercial, this mock e-commerce site really engaged me into getting the notion of what the amount of 3 trillion dollars stands for.
I spent my budget on buying 7-11, ending hunger and poverty related diseases, the world's complete DVD movie catalogue, a private Disneyland and a personal Hollywood-movie and still had 3 quarters of my budget left to spend on other items.
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