Presentation - Design can make you happy
...as proven by this very inspiring TED talk by designer Stefan Sagmeister. Basically he thinks there are two ways to design around hapiness: displaying hapiness and evoking hapiness. The last category is design that is made to get you laughing or smiling. This is very similar to what we refer to as our "Beyond the Promise" approach to communication: marketing a brand through proving, acting and engaging, in stead of shouting through advertising. Why telling what you are if you can actually show the world what you are. Sagmeister uses some brilliant Beyond The Promise examples: design that evokes hapiness. Aspecially the NY subway stickers are awesome.
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