Cannes Update 002
Our co-creative director Vinne who was a member of the Cannes Lions Cyber-jury gave his favourites in a previous post. Yesterday night then, the Cyberlions 2008 were announced, click here for an overview with links and all.
I must say I was really impressed by the giant leap interactive communication has taken (again) this year. However, interactivity seems to be an indispensable element in all the categories. More about that later. For now, enjoy this case that won the Grand Prix in the "Viral"-category. What started as a promotion for Nine Inch Nails' new album turned out to become an immersive alternate reality game that redefined not only viral marketing (bye bye funny youtube video) but music experience as well.
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The latest gadgets include superior versions of DVDs, smart phones, camcorders, laptops, iPods, iPhones, the Blackberry, PCs, computer notebooks, pedometers etc.