Frankwatching & friends start Jobsearching2.0

Frank Janssen from Frankwatching e-mailed me yesterday to invite me to Friendhunter a new and promising recruitment application. Or as he would call it a social recruitment service. The idea is very simple: if you can introduce a candidate to a company and the candidate gets hired, you get the bonus. I'm very curious to see where Friendhunter is heading at. I think the idea is brilliant in its simplicity. But Friendhunter will need to back itself up with partnerships, otherwise it would just be one of those web2.0 apps that look brilliant, but that die quickly after a short attention span after the launch. Only to be picked up again as a new feature by a mainstream recruitment service after a while.

In other words: if friendhunter really wants to make it, it will need:

• a smart distribution model, both via niche affiliate partners as well as via targeted widgets
• partnerships with media. Frankwatching is already a great option, but a traditional media partner would really be a great option for structural traffic
• Storytelling value and evidence: bring us the stories and the facts about the nature of the matches that were to be created. How much money is earned via Friendhunter? Is the  quality perception of the candidates significally higher? etc...

Just a small rant. But giving Frank some linklove is the least I can do :)

It's currently available in a pre-launch for companies in order to fill up the database with vacancies. Friendhunter will launch mid August for the broader public.

Link: friendhunter.nl