Berlitz keeps on talking nonsense
After this radio-campaign and this office/guerilla campaign that hit the streets even before we could blog about it, our Berlitz campaign has reached full speed with three new executions.
One print ad from Suntori Electronics is looking for a "zeikmanager with wortelpotentieel", the other ad for the Tourist Board of Dakawi proudly presents the country as "de perverse besmetting voor jonge borstels".
Finally, this autumn we will sample menu's for a Greek takeaway restaurant at office reception desks. However, the real take-out is not the "Griekse boerensalaris met wijven" or the "Guitige geplaktballetjes met automatensaus" but the fact that we want to confront professionals with their (at times) false sense of confidence when it comes to speaking foreign languages. Or as the Berlitz pay-off goes : you don't have to be a genius to take language courses, but you'll look like a fool if you don't.
Comments
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The entire campaign seems to have its effects. Is better than the old style campaigns, with the street banners or other bad ideas.
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Really liked the information. But this is truly nonsense.
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great to read the campaign are so effective.
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Have you studied the effects of this campaign? How many people has it reached? Which were the results in detail? Any chance to see a report? Seems interesting:P
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