Free tickets for the Axion Banner Concerts
Today at a press conference in the AB-Club, Axion and Boondoggle launched an internet-first campaign, titled "Axion Banner Concerts".
Given Axion's mission to support youngsters in their (financial) ambitions, we literally created a platform for young musicians to get their music on stage. Not via a festival, not via classic talent scouting event but in an environment where most young bands already try to break through : the web.
To promote the contest we recorded 4 concerts of well known Belgian artists (Tim Vanhamel, Malibu Stacy, Tom Helsen & A Brand) ... in the confines of a web banner. In this first phase that spans September and October we aim to raise awareness and get young bands to send in their demo's. All submissions will be judged by a professional jury (Peter Crosbie (producer of Daan, Axelle Red, ...), Kurt Overbergh (Artistic Director of Ancienne Belgique), Alex Stevens (programming at Dour)). Eventually 25 finalists will get the chance to have their own banner concert recorded. This will become a valuable asset for the bands to break through the virtual clutter.
In December the second phase of the campaign starts with the 25 banner concerts evenly spread across a number of high traffic sites. Fans of the finalists will also be mobilised to copy a banner concert-widget on their profile page. The band with the most votes wins a 'real' concert at the Ancienne Belgique', a recording of their concert on AB-TV and a day of professional recording time in the AB-studio.
With this campaign Axion proves that a youth bank can give real added value for youngsters, other than pure entertainment or shopping discounts. Not only does Axion offer its own media-space to ambitious young bands, it also enables them with tools to promote their music in the sphere of social music networking.
Axion Banner Concerts, campaign site.
Axion Banner Concerts, the making of
Axion Banner Concerts, press conference.
Comments
echt super gedaan.... proficiat!
bedankt! check ook het stubru interview met ons aller Vincent Jansen van gisterenavond - http://www.stubru.be/node/67965
clever work, very good executed!
I missed this amazing concert and I'm so sorry about that. Maybe I will be able to attend the next one, but I can't promise anything. Have a nice day!!
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There's such 3 young man playing music here.
i really like this post
That is great to know about the concert. The concert seems excellent.
Thanks for the information.Nice concert.Enjoyed the article.Hope for the latest news.
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That,s really great that ticket is free.
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This was great for the young people out there who are interested to show off their talent but who rarely get a chance to do so.
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