Grassroots brand bashing : Tag A Dummer
Hummers have long been the archetype of the self-centred, gas-guzzling compensations for all kinds of neuroses or frustrations that are SUV's. Even with all the talk about global warming and the like, some blockheads will still drive around in their little tanks, showing off their bling.
Enter the ninja, or rather artist and activist Ji Lee, who, together with Andrew Wilcox and Nelly Ma, created Tag A Dummer, a grassroots kit for showing your disapproval.
The m.o. is pretty straightforward :
- Download template
- Cut out letters
- Find Hummer
- Modify logo
- Upload photo
The result : "207 Dummers tagged". But with a website design that mimics Hummer's, "Like nothing else" may be stretching it a little...
Comments
I think that Hummer is the safest car in the world. I know that it's design is not so interesting, but I like that you can drive it and feel safe. Cazare Sinaia ieftina
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