An authentic campaign for an authentic congress

Last week we launched the campaign platform for this year's Stichting Marketing Congres which has "Authenticity" as main theme. Headliners for the 27th edition include Joseph Pine (experience engineering guru and author of last year's bestseller Authenticity: What consumers really want) and John Grant (another branding hotshot most known for his seminal 'The Brand Innovation Manifesto' and last year's green marketing bible 'The green marketing manifesto').

The reputation of Stichting Marketing isn't limited to its high profile speakers though. The extensive networking possibilities and the mythical "double goodie bag" are of equal fame and because the Congress is all about authenticity, we decided to highlight that unofficial reputation as well. That's why we used a very tongue in cheek tone of voice in all of the copywriting and that from October 15th on you'll be able to pre-network on the site.