Has RSS adoption peaked?
Steve Rubel writes RSS adoption is at 11% in the USA… but seems to have peaked.
Although RSS remains pretty geeky (it’s XML dude!), I don’t think it has actually peaked. It will become more integrated into operating systems and people won’t get confronted with the ugly XML code anymore, but I think it will become one of the more important opt-in communications.
One lesson we as marketeers should take into account is the following sentence from the Forrester Research:
"Unless marketers make a move to hook them — and try to convert their apathetic counterparts — RSS will never be more than a niche technology,"
This means you should do more than simply put the RSS icon somewhere on your site, you need to explain to visitors what it means, what they can do with it and how they can start using it.
Do you follow this site via RSS?
Comments
I admit: I do. So does that make me a geek? :-D
A good start should be to provide RSS feeds, aint it pub.be?
Hey Bart,
You can make RSS feeds yourself ... I quickly made one for pub.be via feedity.com :
http://feedity.com/rss.aspx/pub-be/VVNSU1c
Have fun !
Jesse
Bart,
I quickly made one via feedity for pub.be :)
http://feedity.com/rss.aspx/pub-be/VVNSU1c
J
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