Mobile phone framework

As strategic planners we love these kinds of info graphics . Not only because they look sexy but also because they often simplify things that already live inside our heads but are blurred by information overload or no time to put things into perspective.

These graphs really offer you a kind of framework for how people interact with their mobile phones. What this graph really makes clear is that context is extremely important if you’re working with your mobile phone. Your phone is a kind of hybrid device that should act differently depending on in which situation the user is. Extremely interesting study terrain.

For mobile computing, context is everything.
Freed from the relative homogeneity of the desk-bound personal
computer, mobile interactions are deeply situated in customers'
everyday lives. In order to design for successful mobile
interactions, we must understand the overlapping spheres of
context in which they take place. To that end, we have constructed
a context model for mobile interaction design (See Figure 1).

Mobile devices accompany their users throughout much if not all
of the day. Unlike stationary work or home computers, or even
laptops that are taken to specific places such as meetings and
airports, mobile phones are with us in all the indoor and outdoor
environments we travel. Device usage is shaped by existing
cultural norms and by the many activities we are engaged in
simultaneously. Usage goals fluctuate as vastly as attention levels,
and the number of mobile device tasks continues to grow.

from: The context of Mobile interaction