Boondoggle


Tuesday January 13

Freenomics - time to sober up

With the current economic slump and 2.0-ish businessmodels being challenged, it would be tempting to think that business is returning back to normal. With "normal" meaning traditional advertising, segmentation and mass media campaigns. Or that was at least the impression that I had the last weeks when reading mainstream media.

While discussing the "dismissal of web2.0 economics" with friends, this presentation from Web2.0 Expo Berlin came to my mind. It's an interesting piece of thinking because it confirms from a business pov that the conventional view on freenomics is indeed not built to last. But on the other hand it also shows which adjustment need to be made to make 2.0-ish businessmodels viable. (click on thumbnail to enlarge)

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