Boondoggle builds 2 inspiring websites for Groep T

We are proud to present 2 of our latest campaigns: Beyond Engineering and The Art of Teaching, both websites we built for Groep T, promoting their engineering and teaching programs. These websites are just one part of an entire through the line communication campaign including illustrated print ads, brochures and material for educational fairs.

Check out the nice illustrations and animations on:
http://www.groept.be/theartofteaching/
http://www.groept.be/beyondengineering/

Give your opinion on what it means being a teacher in 2009 and come along on Groep T’s study trip to Indonesia or try finding the best solution for tough issues on the beyond engineering website.

Be inspired J

Freenomics - time to sober up

With the current economic slump and 2.0-ish businessmodels being challenged, it would be tempting to think that business is returning back to normal. With "normal" meaning traditional advertising, segmentation and mass media campaigns. Or that was at least the impression that I had the last weeks when reading mainstream media.

While discussing the "dismissal of web2.0 economics" with friends, this presentation from Web2.0 Expo Berlin came to my mind. It's an interesting piece of thinking because it confirms from a business pov that the conventional view on freenomics is indeed not built to last. But on the other hand it also shows which adjustment need to be made to make 2.0-ish businessmodels viable. (click on thumbnail to enlarge)