Boondoggle lets youngsters create a will for their reckless driving friends

In Belgium, 30% of the victims of weekend accidents are youngsters below 24 years old. Time to reduce this number thought the Flemish Government.

But young people just don't want to be told what they can or can't do. And certainly not by the Government. They only have ears for their closest friends, their 'peers'. But as a friend, it's not that easy to start a conversation with a 'reckless friend' about the way he or she drives. A lot of youngsters are afraid of being the 'loser', the 'weenie', the 'chicken'. So we had to come up with an idea that made the interventions of these youngsters 'cool enough'.

So we created a campaign that asked youngsters a simple question:
"Do you know reckless drivers amongst your friends? Tell them what you’d like to inherit from them."

On www.hettestamentvan.be youngsters have the chance to set up a will for their reckless friend. By sending this will, by mail or Facebook, to their reckless friend, they got the perfect alibi to point out his reckless driving, without being ‘uncool’.  The campaign is also integrated in Netlog. During the weekends, we will bive passengers more than unfilled wills at the biggest clubs, cinema complexes and mega-events. And last but not least, an online movie with Tom Waes and Koen Van Impe was spread to promote the website.

www.hettestamentvan.be
www.hettestamentvan.be/downloads