Boondoggle recruits engineers of the future for GroupT

Boondoggle showcases Group T’s famous engineering programme in a slick new campaign. The aim of the campaign is to shine a different light on the general perceptions about engineers in order to recruit the engineers of the future. 

“Beyond Engineering”: That’s the baseline for the Boondoggle campaign, as well as the philosophy underpinning the Group T engineering programme. “Beyond Engineering” is about the art of approaching problems as part of a whole ecosystem rather than focusing on unidimensional aspects. To look at a problem in the widest possible context, and particularly to arrive at solutions that don’t create new problems, but that actually make a real difference. It’s not for nothing that Group T’s engineers are described as agents of change.

Boondoggle and Group T have created 4 different double-page adverts to be published in Humo and a particularly interactive website (www.beyondengineering.be) to explain how engineers of the future will think and act. The long copy adverts (a perfect opportunity for us to apply all our skills and produce some page-turning copywriting) illustrate 4 real-life stories of engineers who have each in their own way significantly changed (a part of) the world.

Each advert invites the reader to participate in a fascinating self-assessment test at the www.beyondengineering.be website: Do you have the potential to make a difference as an engineer? The website presents two real-life problems, and you have a choice of three possible solutions for each of them. Each solution has its own – sometimes highly unexpected – consequences which determine whether the solution chosen was the most desirable. Going through the problems gives you an idea of what “beyond engineering” precisely entails: An approach to engineering science that goes so much further than just “building things”. And that is precisely why it's so interesting for ambitious youngsters who want to leave their mark on the world, but who may not have initially thought about a career in engineering.