Belgium is doing great on Facebook
According to a blogpost on O'reilly, Belgium is on place 5 in Europe, with around 2 200 000 (almost 20% of the Belgian population) active Facebook users. There are a few reasons why Belgium as a small country is ranking so high. I'm thinking of a few :
- As Belgians we don't mind our site being in English. I know currently you can get FB in Dutch, but a lot of Belgians started using FB in English.
- We, Belgians, are internationally focused.
- We didn't really had a locally focused social network, which was targetted towards an elder crowd (18+). We do have Netlog, which still is (and will probably remain) really popular, but it is focused more towards a younger crowd.
- We have a relatively good penetration of broadband connections, which makes it easy to share and browse photos/movies/ ...
- Facebook came to Belgium just when a lot of Belgian internet users were discovering that the internet was more than the basic usage like email, surfing, google, e-banking, ...
- Facebook became very popular as a social network for students and has grown exponentially from that audience.
Others reasons? (feel free to add some in the comments)
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