Cyber Lions Awards Belgium – 5 out of 7 awards!
Boondoggle in pre-selection for Cannes Lions Awards
The Belgium Cyber Lions Awards, which rewards creativity in interactive
marketing, issues 7 awards in the categories Interactive Campaign, Online Advertising
and Viral Advertising. Five out of seven awards have the name Boondoggle written all over it now. The
winning campaigns will be submitted to the International Cyber Lions Awards in
Cannes.
The “Banner Concerts” campaign for Axion, a Belgium bank for youngsters,
is solid as a rock for two times Gold, in the categories Interactive Campaign and
Online Advertising. Through Axion banners on www.axion.be band
members from roughly twenty upcoming bands performed in a banner concert. The
audience could vote for the band they liked the best. The band having received
the highest number of votes won a live
concert in the famous Belgium pop venue The Ancienne Belgique, a streaming of
this concert and a recording at the AB sound-studio.
Previously, the campaign has won a Pencil at the prestigious One Shows Pencils
Awards in New York, and is selected by Forbes.com as one of the 10 ‘most
outstanding digital campaigns of the previous year’.
Bronze is for the Volvo campaign “Personalized Website”. Volvo stands
for comfort en communicates this by
organizing the Volvo Comfort Days. To promote the Comfort Days in September
2008 the choice was to gekozen make a
detour from the regular concept of a campaign website, in which design and
content are predefined. Through banners the public was being led/directed to a
portal upon which they could choose the most comfortable format to check out
the conditions of the Volvo Comfort Days: Excel, Word,
YouTube, Facebook, Volvo microsite, Flickr, Wordpress blog and PowerPoint.
Boondoggle won another two
Bronze Awards, one in the category Interactive Campaign for the road safety
campaign “The Will” for the Flemish government and with “Out Of Focus Reply”
for Berlitz in the category Viral Marketing.
