Beyond The Promise: Google Mobile
Small screens - Big opportunity, by Erik Portier, Google Belgiun CEO.
Opening quote: the future is already here, it's just unevenly distributed (William Gibson)
Some mobile facts:
IPhone generates 50x more search queries
5 of 10 bestelling novels in Japans are written on a mobile.
31% of global music download is mobile
About 3.5 mio in the US watched videos on their phone
1 million hours a day is spent on Google Maps / Earth every day.
Google.be / 2.3 mio uniques a day
Everything will connect. If advertising is delivered at the right time on the right place to a consumer, apparently it is no longer advertising, it becomes information.
Good insight:
social is the real-time web.
social is a feature, not a destination
YouTube is a 1-2-1 broadcast channel. You pick your own content.
15 hours of video uploaded every minute
1 billion requests a day
Some big changes:
Mobile internet will explode
Maps will be a key interface
Divide between desktop and the web will dissolve
Everything will connect
The web will be more personal and social
Google Mobile: Search - Apps - Ads.
Comments
Intel Apple computer along with Hawlett Packard has kick-started US 1.5 million US dollar- study on the effects of Internet on society.