Beyond The Promise: Talking Heads
Bart De Waele, the man, the brand, the medium himself lights up the room to talk about something he started a little while ago: Talking Heads, Social Media Marketing.
Small introduction of: what is web 2.0 / It's about social, creating and decentralising content.
I thought it was invented by #pascalvyncke , but I can be wrong. Anyway.
Social Media engagement requires 3 steps: Listen / Facilitate / Join
1. Listen
* Tracking tools
* LiveStream (it happens NOW, tomorrow might be too late)
* Analysis
* Feedback
* Kwantitative +Qualitative
+> Where is your target audience? Where are your ambassadors? Where are your influencers?
2. Facilitate
* Let people create
* Make sure they can share their creation
* Don't try to control everything from a central location. (prepare to let go)
3. Join
* Make sure you have a stable home base you can refer to. Social networks come and go
* Content is a seed you plant in Social Media. By Tracking it you see it grow.
FUTURE VISION: Self-Organising Marketing Campaigns (will brands eliminate agencies?) ???
Comments
That modern gadgets have changed the world, is a gross understatement. No one wants to go back to the days of no television, no washing machines and certainly, no cell phone. Hi-tech gadgets are proliferating by the dozen, as companies vie with each other to catch the eyes of gadget freaks or just time-pinched consumers.