Boondoggle


Tuesday June 30

Dexia youth index

Being young just got more difficult than it was ten, twenty or thirty years ago. Sure, today’s teens probably have more freedom and more rights than they did back then. But they also have less money to spend and more expenses to make than their parents in their teenage wonder years. What should a youth bank do? Bore the kids with yet another goody bag? Or help them make ends meet with clever services that really matter? That’s why Boondoggle created the Dexia Youth Index. Essentially, it’s the same as the regular Belgian index system of consumption prices. Only in this case, it monitors the average prices of products and services that are specifically designed for youngsters. This way, Dexia offers youngsters a tool to monitor their cost of living a decent teen life and it enables the bank to intervene where and when needed. Film tickets on a rise? Let’s do something about that. Festival tickets are too expensive? Let’s give youngsters a reduction. This way, a youth bank becomes a relevant part of any teen’s life. And not just a big company that’s waiting until they’re old enough to sell them a car loan.

http://www.axionweb.be/NL/applications/youthindex/index.aspx

Youthindex1

Comments

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Posted by Penegra 18 Nov 2011 12:40:45

Dexia, classée entreprise aux fonds propres les plus solides (Tier 1, meilleur que ceux du Crédit Agricole, de BNPP et de SocGen), a disparu quelques semaines après que ce constat ait été établi par le régulateur bancaire européen. L’aveuglement du régulateur jusqu’au terme ultime de la crise de Dexia laisse sans voix.

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