Electrabel ‘Mijn restaurant’

My Restaurant is of course the widely known reality television series that follows the lives of several amateur cooks and their ambition to win a professional restaurant. One of our clients, Electrabel, sponsored the Flemish edition of the show and asked us to produce some banners about it.
Of course we refused. Presenting them an interactive campaign called Our Restaurant. Our Restaurant was an online restaurant where a professional cook would prepare a menu every day the show aired on tv. Only here, you had to guess how much power the cooking consumed. Each menu resulted in a winner. Eventually, one participant won a super deluxe kitchen. And Our Restaurant served some great meals flavored with an insight that you don’t have to fight oil tankers in rubber boats to save the world. Cooking a steak with fries can do the job too.

http://www.electrabel.be/residential/lifestyle_leisure/contest_restaurant.aspx